Willem van den Brink & PlanMen

Already whilst he was studying Business Economics and Social Geography, it became clear that Willem was someone who, in addition to his theoretical knowledge, also thinks and acts practically. For that reason, the dynamic world of the Contact Center has also really become "his" world.

During the period from 1998 to 2004, as a staff member of the central planning unit, Willem was attached to Europe's largest outsourcer. It was here that he laid down the foundation of his specialism in the field of the start up of new, sizeable projects, the further development of planning processes and the improvement of projects where the KPIs were under pressure. As from 2005, he worked as a senior consultant for a consultancy company and during the past years, Willem was the Manager of the Traffic Management/ forecasting/planning department.

On account of this broad experience, Willem has developed an exceptional view of this specialism: "In our discipline we see the terms forecasting, planning, scheduling, daily management and traffic management frequently being mixed up. As part of our vision, together with reporting and analysing, these tasks are part of the responsibilities of the planning/Workforce Management department. However.......in the future, it will become ever clearer that human resources, finance and Marketing & Sales are aspects that are connected to the new manner of forecasting and planning.

In order to develop this vision further, Willem has thus taken the initiative to establish a platform in this discipline and to give substance to this during the coming years. Willem: "jointly with a number of other experts, we have decided to combine the available knowledge and to complete our joint mission at PlanMen. As well as subject-matter knowledge and experience, these people bring with them passion and a wide range of backgrounds, which makes it possible to give shape to this new approach. Consider, for example, finance and pool management." The aim is to enrich this knowledge with that of other forecasters and planners and to make this information available to colleagues and organisations that do not have this specialism. In such a way, organisations can focus on their customers and the customer satisfaction.